Meet the team

Heidi Murkoff is the creator of the world’s most popular pregnancy and parenting brand, What to Expect. The first book in her iconic series, What to Expect When You’re Expecting, dubbed the “pregnancy bible,” has more than 24 million copies in print. Now in its 5th edition, the book is the longest-running title of all time on The New York Times bestseller list. The What to Expect series has sold over 44 million copies, published in 50 languages in 39 countries. Other titles include What to Expect the First Year, Eating Well When You’re Expecting, the What to Expect Pregnancy Journal and Organizer, and the pregnancy prequel, covering all things fertility: What to Expect Before You’re Expecting. 

Sam Bader is on a mission to revolutionize access to high-quality, personalized maternity care for all. Sam was formerly a Principal at Morgan Health, JPMC’s healthcare venture capital arm, leading women’s health investing with the focus of improving accountable care, quality, and health equity of employer-sponsored healthcare.

Dr. Diana Kumar is a board-certified obstetrician-gynecologist based in Hawaii.

Sylvia is a Nurse Practitioner, board certified in women’s health. She has been honored to care for pregnant and postpartum people for the last decade in her community. She finds joy in teaching new parents about what to expect in their pregnancy and postpartum journey.

With a decade of pediatric care experience, Erin has a deep love for infants and a strong passion for supporting families with infant feeding. She is committed to educating new parents on all feeding options, whether they choose exclusive breastfeeding, exclusive formula feeding, or a combination of both.